In the summer of 2018 Kettering General Hospital came up with an idea to create a Dragon’s Den-style event that would result in key areas of the hospital benefiting from just under £100,000 in investment.

S.C. Agency worked alongside KGH to develop their ideas, create the communication tools internally and externally and roll out a campaign to generate the awareness of the event. This also followed with one of S.C. Agency’s directors being one of the dragons.

The event which was held in October 2018, which saw 10 teams from the hospital pitch their ideas for improving patient care and experience to a panel of five Dragons from the local business community and a voting audience of around 150 people that included the general public.

Pitches ranged from silicone scrotums to enable staff to teach men how to check for testicular cancer, right through to a proposal to secure specialist data analyst support to develop an artificial intelligence algorithm to predict and schedule hip and knee replacement operations with the aim of moving from “just in case” to “just in time”.

The Dragons – Alan Burns, Chairman at Kettering General Hospital; Liz Jeeves, Presenter/Producer at Connect FM; William Church Managing Director of Cheaney Shoes; Goyas Miah, Owner of The Raj Restaurant; and Lorna Dodge, Director of S.C. Agency – listened to the pitches and awarded the money as follows:

  1. Thoracoscopy equipment – £24,000
  2. Out of pyjamas – £5,000
  3. Virtual training ward – £35,000
  4. Silicone scrotum – £675
  5. AIRVO – £15,000
  6. Patient buggy – £20,000

The event was the brainchild of Alan Burns. He said: “Our staff are always coming up with fantastic ideas to help patients. The purpose of the event was to demonstrate to staff that we are listening but only have limited funds. Now, we have committed in front of a room full of people that we will be investing money from our Innovation Fund* into making these ideas happen. Not only that, we will provide the teams with project management support and access to any resources they need. In return, they will provide myself and the rest of staff with monthly updates on progress.

“For those ideas that didn’t receive the funding, we will look at other possible options to raise money for them as all of those who pitched tonight had great ideas and had been shortlisted from an original 24 applications. I know some of the Dragons have also pledged to help those that were unsuccessful on the night.”

It was a great project for S.C. Agency to work on from a marketing and design perspective and they are very much looking forward to seeing the ideas pitched become a reality.