How S.C. Agency Delivered an Engaging Competition Campaign While Driving Core Business Results

As part of our ongoing retained social media management for voco Rockingham Forest Corby by IHG, December presented an exciting opportunity. The hotel wanted to leverage their partnership with Land Rover Experience East of England to create a competition campaign that would increase local brand awareness, grow their digital audience, and strengthen the visible connection between the two brands.

Since taking on the hotel’s social media management in September 2025, we’d been building their presence and engagement across multiple platforms. This campaign would allow us to combine competition promotion with the hotel’s crucial Christmas business period, delivering measurable engagement across three social platforms.

December is the busiest and most competitive time of year for hospitality businesses. The hotel had significant revenue-generating events throughout the month including Breakfast with Santa, Christmas party nights, festive lunches, and seasonal dinners. Any campaign we created needed to complement – not compete with – these core business drivers that were already part of our monthly content calendar. Additionally, the campaign required careful coordination between two brands with different audiences and objectives. We needed to deliver value for both voco Rockingham Forest Corby and Land Rover Experience East of England while creating content that felt cohesive and compelling.

Building on our understanding of the hotel’s audience and brand voice from our retained work, S.C. Agency developed a comprehensive 15-day campaign strategy that wove the Land Rover driving experience competition into the hotel’s existing December content calendar.

Week 1 (December 1-7): Launch & Build Excitement We opened with a strong launch post introducing the competition and prize. Subsequent posts alternated between competition reminders and the hotel’s Christmas offerings, ensuring we maintained visibility for both priorities.

Week 2 (December 8-14): Create Urgency As we moved into the second week, we introduced countdown posts to create urgency while continuing to showcase the hotel’s festive events and partnership with Land Rover Experience.

Final Push (December 15): Winner Announcement The campaign concluded with the winner announcement, creating a natural content crescendo and delivering on our promise to participants.

We created several content pillars to maintain interest and serve multiple objectives:

This varied approach prevented audience fatigue while ensuring we met all campaign objectives within our broader monthly content strategy.

Facebook: Primary platform for local community engagement. Content focused on family-friendly Christmas events and competition details with strong visual appeal.

Instagram: Visual storytelling showcasing the hotel’s festive atmosphere and the excitement of the Land Rover experience. Stories and feed posts created multiple touchpoints.

LinkedIn: Professional audience targeting with emphasis on corporate Christmas bookings, the strategic partnership between the brands, and business-focused messaging.

To maximise reach and ensure genuine engagement, we implemented a three-step entry process:

This approach served multiple purposes: it guaranteed audience growth for both partners, extended organic reach through shares, and created visible engagement that built social proof.

Over 15 days, S.C. Agency created and published a carefully scheduled series of posts designed to maintain consistent visibility without overwhelming followers.

Content Creation: Every piece of content was created with brand consistency in mind. Drawing on our established understanding of voco’s brand voice from our ongoing retainer work, we maintained the hotel’s sophisticated hospitality tone while incorporating the adventurous, aspirational feel associated with Land Rover. Visual assets were professionally designed to stand out in crowded December feeds.

Timing: Posts were strategically scheduled to maximize visibility during peak engagement windows for each platform, with particular attention to weekday lunch hours and early evening periods when our target audience was most active.

Community Management: Throughout the campaign, we actively monitored and responded to comments, answered questions about both the competition and Christmas events, and fostered engagement to boost algorithmic visibility.

Balance: Crucially, we ensured that competition posts were interspersed with strong promotional content for the hotel’s Christmas events. A follower scrolling through the feed would see a compelling mix of exciting competition opportunities and appealing festive experiences they could book immediately.

The campaign delivered solid results across all key metrics:

Engagement: The campaign generated good engagement across all three platforms, with particularly strong performance on Facebook where the local community actively participated through shares, comments, and tags.

Audience Growth: Both voco Rockingham Forest Corby and Land Rover Experience East of England saw follower growth throughout the campaign period, achieving one of the primary objectives.

Reach: The share mechanic extended organic reach considerably, with the competition posts appearing in feeds far beyond the original follower base.

Business Impact: Importantly, the campaign did not cannibalize the hotel’s Christmas event bookings. By maintaining a balanced content mix, we promoted competition entries while continuing to drive awareness and bookings for Breakfast with Santa, party nights, and festive dining.

Partnership Value: The campaign successfully strengthened the visible connection between voco Rockingham Forest Corby and Land Rover Experience East of England, creating content that benefited both brands and laid groundwork for future collaborations.

This campaign reinforced several important principles for effective local business marketing:

1. Retained Relationships Enable Better Campaigns Our months of working with voco prior to this campaign meant we already understood their audience, brand voice, and business priorities. This foundation allowed us to design and execute a sophisticated campaign quickly and confidently.

2. Strategic Partnerships Work Collaborating with a complementary brand (Land Rover Experience) created a more compelling prize than the hotel could have offered alone, while sharing the promotional burden and extending reach to new audiences.

3. Balance is Critical Even during a promotional campaign, businesses can’t afford to lose sight of core revenue drivers. Our mixed content approach ensured the hotel’s essential Christmas bookings remained front and center.

4. Platform Diversity Matters Different platforms served different purposes. LinkedIn reached corporate bookers, Instagram delivered visual impact, and Facebook drove local community engagement. A single-platform approach would have limited our success.

5. Engagement Mechanics Drive Results Requiring follows, shares, and comments wasn’t just about algorithmic favor – it created genuine investment from participants and extended our reach organically.

6. Sustained Campaigns Outperform One-Off Posts The 15-day duration allowed us to build momentum, create multiple touchpoints, and maintain top-of-mind awareness throughout a critical business period.

This campaign demonstrates what’s possible when businesses invest in ongoing, professional social media management rather than ad-hoc posting.

Many Northamptonshire businesses struggle to maintain consistent, engaging social media presence – particularly during busy periods when internal resources are stretched. This campaign shows how a retained agency partner can deliver sophisticated, multi-platform campaigns that achieve multiple objectives simultaneously, all while managing the day-to-day content that keeps your channels active and engaging.

Whether you’re looking to grow your audience, promote a partnership, drive event bookings, or simply increase local brand awareness, the principles behind this campaign are transferable across sectors and business sizes.

At S.C. Agency, we specialise in providing ongoing social media management for Northamptonshire businesses. Our retained service model means we become an extension of your team, developing deep knowledge of your brand, audience, and business objectives over time. This familiarity allows us to execute campaigns like the voco x Land Rover partnership seamlessly, without lengthy briefings or learning curves. We already know your brand voice, understand your audience, and have established content rhythms that work.

Our retained clients benefit from:

The voco Rockingham Forest Corby x Land Rover Experience campaign is just one example of the work we deliver as part of our retained social media management service. Whether you’re in hospitality, retail, professional services, or any other sector, we’d love to discuss how ongoing support from S.C. Agency can elevate your social media presence.