Design of packaging for food manufacturer in MK

In the Summer of 2019 we were approached by a new business start up that had developed a fantastic, unique concept that they wanted to bring to market. The client, Yumchop Foods Ltd had just evolved from a lengthy business review process and were keen to kick start the marketing feedback as soon as possible.

To give a brief surmise of the offering, Yumchop are a frozen food company producing flavoursome, authentic food from around the world with an African twist. They do this in a very unique way, through vending machines with touchscreens for easy ordering and built-in microwaves on site to heat the product in minutes. These then can be enjoyed on college campuses, hospital waiting areas and places with high foot traffic that need quick and nutritious food.

The previous logo and packaging designs were identified as dated and did not reflect the fresh, flavoursome feel of the product itself. To start, we modernised the logo, created a brand manual and redesigned the entire suite of packaging. When looking at the packaging we felt it was important that a consumer could quickly and easily identify what category of food they were looking at i.e chicken, meat, pasta, dessert or vegan. We did this through colour scheming. We next embarked on van signage, meal club flyers, advertising posters and further labels for breakfast ranges.

There is still much work ahead streamlining this exciting and innovative company but we are so passionate about the product and the team that we can not wait to continue working on this project!

ClientYumchopServicesGraphic Design and PrintYear2019 to present dayLinkyumchop.co.uk