New Identity for local housebuilder

An existing client contacted as they needed to change the company name due and everything associated with it in relation to marketing and branding. Previously much of their work was in civil construction, whereas now they are developing retail units, apartments and houses at one site in Little Stanion, Corby. Late summer 2019, we started to look at alternative names and discussed how the branding could look. Once the name of JME Developments was agreed the rollout began.
For the branding we chose a modern colour pallet using anthracite, gold and white. This was incorporated using a modern font and simple graphic to represent a roof. The logo not only needed to look corporate but to potential customers and stakeholders convey an established, trusted company. Following sign off of the logo we created a wide range of graphics to include: signage internally and externally at the head office, signage at the construction site for livery and advertising, adverts and corporate literature.
Whilst all of the graphics were being developed we started work on the website. We purchased the domain name and created a holding page with a contact form, just as a placeholder until the new site went live. We researched both small, medium and large housebuilders websites. This helped us to identify what will work for the JME Development website. Unlike the larger housebuilders our client was not going to be selling the homes and retail properties themselves but using two local agents. We needed to mix the corporate side of the business alongside showing casing the current and future residential and commercial properties. Very much in-line with the main brand the website needed to be clean and contemporary. With the development at build stage we did not have show home photos available, instead we mixed this with CAD and CGI drawings and then on the blog, gallery and some of the headers we used drone and site photography. As the development moves forward new photos will be added to show the properties as they become available.
The website went live in March 2020 and it is anticipated the first show home will be available in the Summer of 2020 We continue to work with the team at JME Developments to support them from a creative perspective.

ClientJME DevelopmentsServicesBranding, Graphic Design, Website Design and PrintYear2019 to present dayLinkwww.jmedevelopments.co.uk