In 2018 we worked on our first marketing project for Kettering General Hospital. For this project we had in the region of 8 weeks to help manage, support, promote and generate press for the hospitals Dragons Den event. The idea for the event was thought up by KGH Finance Director Nicci Briggs.

The aim of the event was for the staff at the hospital to put forward ideas that could improve patient care. Each idea was reviewed and 10 ideas were selected. The night of the event the 10 teams pitched in front of a live audience and five dragons (entrepreneurs from the local business community). £100k was allocated towards rolling out the winning ideas.

Fast forward to July 2019, and KGH contacted us again to help with their 2020 Dragons Den event. From our experience of the first event we all wanted to make sure this was bigger and even better. We also had quite a few more months to work on the project as the event night was to take place on the 6th Feb 2020.

S.C. Agency’s remit for the project was to be part of the project leadership team and lead from a marketing perspective. We also created all of the design for the project to include the new branding, internal and external communication posters, social media graphics, graphics for KGH intranet, graphics for KGH computer screensavers, hanging banners, pull up banners and a welcome display stand. We also wrote the social media plan and provided it to the hospital for them to use from the event launch on the 20th August to post event February 2020. The final part of our work included securing four of the dragons (fifth dragon was Alan Burns, Chairman of KGH and NGH). It was important we found dragons that would be engaging but equally have good presence in the business community. The dragons we secured for the event were:

  • Ben Thomas, owner of All Things Management and All Things Business (leading business magazines in Northants and MK)
  • Caroline Anstee, Owner of Anstee & Co (a leading independent financial company)
  • Lord Leuitenent of Northamptonshire David Laing
  • Ben Cohen , Ex England Rugby player and owner of Sooyoga (sadly last minute Ben was not able to attend)
  • Kevin Rogers, Solicitor and Chairman of Wilson Browne Solicitors (who stepped in last minute in place of Ben)

The event itself was incredible and very humbling to see the dedication and commitment carried out by all of the staff from KGH pitching their ideas. There were a wide variety of innovative approaches to impress the Dragons including dance routines, acting out a mini play, and dressing up as characters including bees, Star Wars characters, and the Spice Girls.

The winners of the event were:

Buzzy 4 Shots
Received £7,000 – much more than the £1,212 they asked for. The money will be used to fund unusual bee-shaped devices for A&E which helps to reduce pain and anxiety for children having injections, blood tests and cannulation. The bid was presented by two staff Deputy Sister Sarah Skelham from paediatric A&E, and Clinical Learning Manager Liz Power, supported by a team of staff all dressed as giant bees. The new devices will save money in the long run because the alternative medications are expensive.

The Old Spice Girls
Received £8,000 to make two of the hospital’s older person’s wards (Lamport and Twywell) brighter and more interesting/calming for dementia and delirium patients through wall murals, special sky lights and redecoration. The team – who did a hilarious rendition of the ‘Old Spice Girls’ came on stage with walking frames and long coats only to unveil their true Spice Girl costumes and then performed a musical number. They were led by Lamport and Twywell Matron Alice Chalmers (Ginger spice), Rachel Glover (Baby Spice), Kelly Donnelly (Posh Spice), Meera Chandarana (Scary Spice), and Loren Fd (Sporty Spice).

Team Sonon
Received £11,000 for the Therapies Team to recruit and train 20 mobility volunteers to help patients with things like chair-based exercises to supplement the work done by the Trust’s therapy teams and maintain patient mobility and independence during their hospital stay. The bid was presented by Lead Physiotherapist Jenni Harris, Senior Physiotherapist Vikas Patel and Physiotherapist Specialist Practitioner Priyanka Patel, supported by members of the therapy team.

The Super Surgical Simulator
Received £33,500 to buy five laparoscopic simulators to enable junior doctors to practice the techniques of camera-guided procedures and improve their skills and confidence before undertaking procedures for real. It also helps doctors to turn theory into practice in a safe environment and learn to deal with worse case scenarios. The bid was presented by Consultant General Surgeon Ms Adriana Raicu, Consultant Colorectal Surgeon Mr Ashish Kelkar, Senior House Officer Dr Joseph Abuazza, Dr William Brambley from the Clinical Skills Team, Specialty Registrar Dr Aonghus Ansari, and Clinical Skills Facilitator Esther Perinbam.

It is such a fantastic project to work on in so many ways and are now looking forward to working on Dragons Den 2021….watch this space