S.C. Agency Advice and Support for Managing Social Media

It is tough when there are not enough people in your team to do everything. One of the area’s we find that businesses struggle the most with is social media. It is hard to try and juggle and get the right balance between not enough content, too much content, engaging content, awareness content etc. along with doing the rest of your day to day work (unless your role is dedicated just for social media!). What is right for one business will not be right for another.

There are guides on what a business should do in terms of how much content should be added per platform and we suggest trying to follow these where you can. Here are a few guide post amounts for a few of the most popular platforms; Twitter suggests to post 1-2 times per day and no more than 3-5 times per day, Facebook is to post 1-2 times per day and no more than 2 per day, Linkedin recommendation to post is at least once per day and no more than 5 times per day and Instagram advise to post is 2-3 times per week and no more than 1 per day.

But having the time to do the work can be the most challenging. As with any project social media is no different, it is not something you can dip in and out of if you want it to work for your business. If you plan to manage your social media internally but without a member of staff doing this full time we suggest that you take into account the following:

  • Identify what you want to achieve (brand awareness, good engagement, promotion, support, advise)
  • Identify the audience you want to engage with (others may read the content but focus on your target audience)
  • The audience you want to engage with will determine the right platforms (you might have two or more types of audiences – e.g professional / local)
  • Use a scheduling tool to save time mixed with adding adhoc content direct to platforms
  • Create a schedule of content (you can add to this and also repeat relevant posts)
  • Plan how much content is achievable each day/week month
  • Create generic content mixed with campaign content
  • Engage with other peoples content
  • Consider ways to get people to engage with you (polls, offers, competitions)
  • Follow groups and engage with content on them – relevant to your specialism or target area (e.g aesthetic group, local facebook sites for business, mums groups, health groups)
  • Map results (use analytics to see if it is effective)
  • Considerations – collaborations (work with other businesses offering similar approach and share each others content)

There are many tools that you can use to help with your content. We use Social Post Magic for scheduling as this has some great resources that many of the other schedulers do not have. Magisto is very easy for creating videos. Canva is great for using templates to stylise content (but do keep track of your time as you can easily lose hours creating lots of great looking graphics that may not add lots of value and engagement).

But what do you do if you simply do not have the time to do the above! Easy all you need to do is outsource it. We have many clients that come to us and we manage their social media. For some we work with internal team members to generate a mix of content, for other we do it all. We literally will have an initial meeting to discuss your requirement, we would then put in place a plan and then take over your social media accounts to enable us to add content whether that is free or paid for posts. Of course we would need to extract some information from you, but this would be outlined during our meeting. At the start of each month we review the previous month by monitoring and tracking analytics and adapting our posts and content where applicable to improve relevant conversions further.

Our social media management packages start from £225 ex VAT per month.

Our clients vary, here are just a few examples;

We work with a Funeral Directors to create content to promote their business in two locations, support information for people needing help mixed with service and helpful posts for ideas with regards to coping with grief. Due to the nature of the business they do not need volumes of posts, and therefore we are able to manage the work only using a very low number of hours per month.

We have estate agents in different areas, each have a slightly different need but ultimately the main aim is to showcase both properties for sale and to let mixed with keeping their name out there ready for when somebody is looking for their services. These clients tend to need more hours per month especially if we are creating videos and adding to multiple platforms from Google my business through to Facebook to share their properties.

We work with companies that have products to sell and want to utilise social media to showcase their range and how they can be used, the benefits they offer for using them and much more. These businesses have lots of great content to work with and we create static posts, gifs and video posts as well as implementing social media advertising.

Plus we support companies internal teams either by managing set areas such as social media advertising or advising and helping with content creation and scheduling.

Hopefully this blog post has helped with ideas to manage your own social media, or provided you with the understanding and guide costs for outsourcing.

If you are considering outsourcing then please do get in touch and we can schedule a meeting to explain the process in full. Call 01536 648006, complete our contact form or email studio@scagency.co.uk