In 1989 Thomas Brown and his Son Dean Brown set up a sports shop called Finesse Sports in Wellingborough. The store was initially located on Park Road and they focused on selling basketball style sports products alongside other known brands such as Nike, Asics, Reebok and Adidas. Sadly Thomas passed away in 2011, and Dean continued to run the store.


Thirty years on now called ES@21 and located in Market Street the store still has a passion for basketball products but the focus is now sports lifestyle and designer brands for men, women and kids. ES@21 remains the only sports fashion store in Wellingborough.


With not only fashion continuing to evolve daily the way that people buy products now too has changed. Although the store had a website it was only a static page with contact details and did not sell products. With the help of a grant from Northamptonshire County Council and the European Regional Development Fund ES@21 contacted S.C. Agency to build them a website that would be multi-purpose: Sell products online, showcase products in-store for people living in the area and promote their social media accounts.

On the 30th November 2018 the site was launched – With the lead up to Christmas the team did not get the chance to load all of their products but wanted to ensure they had a site that they could start to talk about. Over the start of 2019 you will see the site grow along with the brands being featured.

This website was designed, developed and live in three weeks due to the short project time as per the grant criteria. There are still some elements that need content adding but the key components of the site are all working. This includes content managed system, woo commerce shop, editable advert scroll, instagram link/feed, prominent product category and brand call to actions, map and directions to store and sign up box to receive the latest info/products and offers.

S.C. Agency will continue to work with ES@21 to manage and host their website as well as advise them with regards to security updates, analytics and day to day updates.